Homemade Chicken Soup
Opt-In Email { Which comes first the Chicken or the BEgg? }
For those of you who are contemplating or have started Permission Based (Opt-In) email marketing it can be a scary proposition; especially if you have a new or startup business. You know you’re doing it right by choosing Opt-in over blasting and spamming but *gulp* how do you build a nice plump email list quickly?
The great thing is that companies like Constant Contact®, iContact and MailChimp® make it easy to create a professional email opt-in form. Just place a “Join our Email List” or “Subscribe to Our Newsletter” link on your website to the opt-in form.
With the opt-in links on your website the email addresses will come rolling in. Well, maybe. So what do you if they don’t? Ah, here comes the BEgg…
Networking is the age old technique of gathering contacts. Typical networking venues include trade shows, seminars, industry groups, etc. After a networking event send a short email message to all the people you spoke with. Be sure to include a recap of your conversation then ask permission to add them to your email lists.
You may have an existing collection of customer email addresses, business cards and event sign-up sheets. Using these may be considered “Implied Opt-In” but it’s dangerously close to spam, so be careful. There are many who believe that, if handled properly, it is a legitimate means of list building. See articles by Page Duffy.
Janine Popick’s article “29 Ways to Collect Email Addresses for Your Business” presents some great tips for email list building. Here are her top five:
- Put an offer on the back of your business cards to get people to sign up for your newsletter.
- Tradeshows – Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send email to those who sign up.
- Include a newsletter sign-up link in your signature of all of your emails.
- Send an opt-in email to your address book asking them to join your list.
- Join your local chamber of commerce, email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter.
And finally, give your customers great educational content. Become the go-to source for information in your industry. Give them ideas on how to work better, faster, cheaper. Relevant content, not just about your product, brings them back for more; like a hot, savory, rich bowl of homemade Chicken Soup. See articles by Ardath Albee.
In the end the BEgg usually comes first but growing an email list the right way will let you place a beautiful golden brown chicken on your table.
I hope this post gave you useful ideas on how to get your email list growing and please sign-up for our newsletter. How’s that for my BEgg?
About the Author
One-Line Bio
Bob Lancaster is the founder of Infusion Logic, LLC and the creator of the patent pending software system call calc{list}®.
Introduction
What I enjoy and have spent many years doing is helping experts, like yourself, use technology to better accomplish the tasks they are asked to deliver each day.
On the technical side I have been a software developer, designer and project manager; and on the business side an IT director, technology consultant and business owner. I began my professional career as the first personal computers were introduced to the business world. Yes, I’m that old!
I’m one of those closet geeks that likes to be the first to understand a new technology and help others benefit from it. My years in the industry have taught me the rewards and perils of technology implementation which makes me keenly aware of the challenges that you face.
In my articles I will show you practical ways to take advantage of a totally new technology called calc{list}. Several years ago I realized the huge untapped potential that exists in our everyday contacts. Contacts have many more uses than just being part of our address book or a static marketing list of potential customers. Calc{list} was born from this realization.
How to Make Homemade Chicken Soup
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